Sales metrics…. only for sales people, right? Not really.

Whilst it may be true that sales professional ear’s prick up first on the subject, operations, marketing and support services both pre and post sales need a good understanding of essential metrics as these affect the whole business.

You know what they say, “If you can’t measure it you can’t manage (or lead) it.” The Rain Group suggests a number of useful metrics we may wish to measure and influence. They have some excellent resources and you may want to sign up to their newsletters.